CASE

1,442 new subscribers at $1.25 each with Pinterest Ads (in 90 days)

Digital products case study

Home > Case studies > 1,442 new subscribers at $1.25 each with Pinterest Ads (in 90 days)

From a slow-growing email list to new subscribers every day with ads

In April 2026, a digital products business started running its Pinterest ads with me.

It sells downloadable planners, templates and online courses, mostly in the United States.

Its organic Pinterest was already working: its planner templates board alone got 142,576 impressions between April and June.

What it lacked was speed. The email list was growing, but only at the pace of organic.

In 90 days, with $1,802 in ad spend, it gained 1,442 new subscribers.

The key? Giving away on Pinterest exactly what people were already searching for there.

Start date

April 2026

Case study

Digital products and online courses

Starting point

Organic Pinterest already running
Email list growing slowly
No Pinterest ads

Analysis

The initial audit

Before spending a single dollar, one question needed an answer: are people searching Pinterest for what this business gives away and sells?

If the answer was yes, the ads just had to show up in front of those searches.

So I started with keywords.

Diagnosis

A catalogue people search for: planners, templates and organisation
Steady organic traffic, but no system to turn it into subscribers
No free resource giving people a reason to leave their email
No tracking of sign-ups coming from Pinterest

Could this scale as it was? No.

The good news: the demand was already there. It needed a strong hook, a landing page that converts and proper tracking.

Work

The solution, step by step

The strategy was simple: a free resource, an ad that shows it and a page built only to collect the email.

Micro-strategy 1

A free planner as the lead magnet

The hook was a free digital planner, the same thing people were already searching for on Pinterest
Every click went to a page built only to leave an email and download it

Micro-strategy 2

Five different ads, keep the winners

I tested five creatives with different visual approaches and messages
The winners showed the product as a mockup with a clear, benefit-led headline
Generic promotional graphics fell behind

Micro-strategy 3

Search-based targeting and tracking every sign-up

Keywords and audiences of people searching for planning and productivity solutions
Pinterest Tag installed to count every subscriber and optimise with real data
Ongoing review of ads, audiences and landing page

Save

Results

Measuring the impact

1 April to 30 June 2026:

💰 $1,802 ad spend in 90 days
👀 484,732 impressions
🖱️ 6,012 outbound clicks (1.24% CTR)
📈 24% of landing page visitors subscribed
✉️ 1,442 new subscribers
🎯 $1.25 per subscriber

What each step cost

Step	Volume	Cost
Impressions	484,732	$3.72 per thousand
Outbound clicks	6,012	$0.30 per click
Subscribers	1,442	$1.25 per subscriber

What about sales? This case measures list sign-ups, not sales. What it leaves is a base of 1,442 people interested in planning that the business can introduce to its paid products through automated email sequences.

And most importantly, they went from…

A list that only grew at the pace of organic

→ to a channel that brings subscribers at a known cost

At $1.25 per subscriber, the business knows what each new person on the list costs and can decide how much to invest.

What now?

This business now knows what each subscriber costs

And it can scale spend with numbers in front of it, not blindly.

If you sell digital products and your Pinterest already has some traction, ads can speed up your list growth.

Do you have a product people search for on Pinterest? Get in touch and I will tell you if yours could be the next case.

Get my audit hola@pabloegarcia.com

Data from Pinterest Ads Manager, 1 April to 30 June 2026, and from the account Pinterest Analytics. The client name is not published by agreement.